There has been a lot buzz press, as seen on CBS last week, regarding the power and self-inherited major capacity of the league not only to reinvent itself amidst a pandemic, but also to take up causes like the Black Lives Matter movement even in a time when things were already complicated enough, not to mention the new format of arena games which the league got it ready in a matter of weeks.
Adam Silver, who is at the helm of the league, in his recent televised interview last week, explained that the NBA already had a crises committee composed of eight staff members among publicists, lawyers and sports advisors, but 2020 served as a decisive time to reorganize such committee in order to better respond to today’s global challenges, which often need immediate responses and positioning.
He added that the crises committee, as of October 2020, is now comprised of sixteen members, as opposed to eight, divided, into six different categories – adversities medical permanent advisors, social matter strategist and publicist, operational changes and emergency advisor, field survey analysts, and infrastructure specialists.
“We decided to be even more ready and proactive for challenges that we may face in the future due to the fact that our fans responded in an unbelievably positive way when the NBA immediately took action during the pandemic and the social injustice movements. We were perceived by our fans as a kind of safe place to go to, harboring them through difficult times. I cannot express to you how honored the league felt...”
Mr. Silver ordered that such committee revamp should not be publicized by the league in any way, it’s something that the fans should see only when actions from the league are needed. It’s inherent to the appreciation we have for our fans, who already see us as a go to place when adversity strikes.
Here at STREETOPIA, we are nothing but grateful to know how much the league cares for us, basketballs fans, and we wanted to make sure you got the message.
