NEVER HEARD BEFORE FREESTYLE BY BIGGIE IN NEW PEPSI T.V. AD
NEVER HEARD BEFORE FREESTYLE BY BIGGIE IN NEW PEPSI T.V. AD
Out 27, 2020

NEVER HEARD BEFORE FREESTYLE BY BIGGIE IN NEW PEPSI T.V. AD

Victor Santo FOTO: Bad Boy - Arista, HOT97, Pepsi

More than 20 years after Notorious BIG's death, an unprecedented improvisation on the traditional HOT97 New York radio in 1997 is played. Biggie basically makes a fun freestyle rhyme about his taste for Pepsi and how much he wants to buy it to quench the thirst of himself and his 'homies'.



The surprise came from the brand's initiative to launch a new commercial with the lyrics, all of which with the help of Cey Adams, renowned graphic designer and former creative director and founder of Def Jam Recordings alongside the well-known DJ Enuff, owner of the original audios recorded at the time.



The commercial has as its track the rapper's verse entirely remastered, in addition, the production features visual animations of 'Antnamation', and as a tribute, it illustrates moments and places that have a strong connection with the artist.


Biggie will be introduced to the 2020 Rock and Roll Hall of Fame Class alongside Depeche Mode, Nine Inch Nails, Whitney Houston, the Doobie Brothers and T. Rex, as well as executives Jon Landau and Irving Azoff. The ceremony was originally scheduled for May but has since been postponed to November 8 due to the coronavirus pandemic.