Taking advantage of the latest news from the brand, first with the launch of the collab with Nike, Travis Scott and Sony, where the classic Nike Dunk Low receives the traditional inverted swooshes and logos of the PlayStation and with the arrival of the new version of the PS5 console, the rapper has been recently announced as being the latest strategic creative partner to join Sony. He will have an important participation in the creative process of new products and versions, especially those that meet the profile and taste of his fans.
Still on the launch of the new PlayStation 5, available in stores starting next month, Travis also contributed with his voice in the launch of the product promotional video, the first initiative since its first version.
