With the arrival of the coronavirus pandemic, it not only caused an increase in the flow of patients in hospitals, but also the need for more health professionals dedicated to the front line. Long and double shifts, mental and physical fatigue, were and still are routine events in the workday of these professionals, especially those who spend most of their time standing and walking through the corridors.
In order to offer the total opposite of this reality, Brian Locklard, John Eberle and Caprice Neely, former Nike executives, identified the absence of a product in this segment with ergonomics and comfort for healthcare professionals, specifically male and female nurses, so they have launched the BALA Footwear.
Developed from the option and discomfort of these professionals, the shoe counts on style and a technology based on 4 pillars: Shift Shield (Fluid resistant and easy to clean protective outer layer), Arch M-Brace (Fluid resistant and easy to clean protective outer layer) Code Grip (Proprioceptive and kinesthetic awareness in the arch) and HRS Cushioning (Supportive platform to absorb impact and return energy).
With online sales announced to begin on January 11 and highly expected by nurses, 2000 orders were placed in under an hour.
Find out more about BALA Footwear and the support work they do to the front line at wearebala.com