One of the most debated arguments when it comes to LeBron James, as being the best of all time, is the impact and social engagement of the athlete. Always positioning himself in political issues that are normally seen as "taboo" among players, the star showed that everyone must go beyond the scope of just being an athlete and for this reason he founded the SpringHill Company in 2007 with his partner Maverick Carter to empower and develop people through entertainment and culture-inspired products.
SpringHill owns three major brands, namely: UNINTERRUPTED, focused on producing content for athletes, SpringHill Entertainment, for film / television production and The Robot Company, a brand and culture consulting firm.
This week, Fast Company, the American business magazine, revealed its ranking anual of the most innovative brands in the world and after years of impeccable work the magazine justified the award “for combining entertainment with social justice through Hollywood content”, the SpringHill Co won the 5th place among all companies worldwide.
A recognition more than deserved for a company that has been making a difference for many years, which had a very important impact in inspiring new generations, raising issues and topics such as racial equality, importance of voting in the United States, always with a positive impact on society, all of which with an exclusive, authentic and high quality product.