PIET PARRA AND NIKE SB AT THE OLYMPICS
PIET PARRA AND NIKE SB AT THE OLYMPICS
Jul 27, 2021

PIET PARRA AND NIKE SB AT THE OLYMPICS

Lucy Horn FOTO: Nike

2020 and 2021 are being historic years for skateboarders around the world, as for the first time, the sport is finally part of the Olympic Games, the biggest sporting event in the world.


Nike SB, together with the Dutch artist Piet Parra, after some successful collabs, worked together to develop the uniforms for the delegations sponsored by the brand, and the lucky ones are: Brazil, United States, France and Japan - And one thing we can't deny, the skate team uniforms is worthy of a gold medal:



The outfits made for Brazil are very colorful, cheerful and have the toucan as a national symbol, and it was sewn on the shirts to represent happiness.



The US team uniform, which shone a lot during the skaters' run, presents the concept of freedom, portraying the colors of the American flag. They also have an eagle in the lower left corner of the t-shirt.



The French national team's t-shirt is entirely tricolor, with a flag placed on the left sleeve, with a rooster on the chest and a silhouette of the Eiffel Tower placed on the right corner of the t-shirt.



The Japanese uniform came with a lot of reference to the Japanese skateboarding culture and the street style of Japanese skaters, overlaying traditional designs, from Mount Fuji, the kimonos to the beautiful cherry trees. Each federation also chose its own bird as a symbol and Japan's choice was the green pheasant.

 


Sneakers have always been the most anticipated items, Each of the four pays tribute to Japan's culture and history, and also celebrates the sport in different ways. Piet Parra presents an artistic perspective, FTC and Quartersnacks bringing pure skateboard dynamics to the games, and finally Gundam, one of Japan's biggest franchises celebrating creative media icons. The collaboration with Gundam brings two silhouettes of Nike SB Dunk High, which celebrate the Japanese toy and anime culture:



The most loved by all and which has appeared a lot in social media is the Parra x Nike SB Dunk Low which is a version with white leather top with colorful abstract designs, a classic feature of the artist, which comes with a charming black swoosh and a blue inner lining.



There are those who say that the pair is expected to be launched in Brazil in several stores around the country. Additionally, a launch on Nike's SNKRS platform will take place through the end of July


If that’s going to really happen we certainly look forward to it!

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