Those days are long gone back when the Jordan Brand sponsored exclusively product lines and personalities that had a more basketball-oriented appeal. Michael Jordan understood that other modalities and profiles that somehow connected to the brand could be tapped.
Among some examples we already know, professional BMX cyclist Nigel Sylvester, who is well known for performing his bike maneuvers wearing rare sneakers and desired by many sneakerheads, is the newly hired and the very first in the sport to join the Jordan team.
In 2018, the athlete made history in the brand as being the first BMX cyclist to have a Nike Air Jordan 1 with his signature, in this case it was the Nike Air Jordan 1 NRG 'Nigel Sylvester'.
