BASKETBALL TOURNAMENTS BROADCASTED THROUGH STREAMING
BASKETBALL TOURNAMENTS BROADCASTED THROUGH STREAMING
Set 22, 2021

BASKETBALL TOURNAMENTS BROADCASTED THROUGH STREAMING

Leonardo Risso FOTO: Twitch

Traditional T.V. has been losing popularity over the years, and nowadays the digital aspect simply rules. The use of streaming technology on video platforms by television, cell phone or computers with increasingly specific content at the moment and taste of consumers is what replaces old types of broadcasting and draws attention in a more democratic and assertive way.


According to a survey by the Motion Picture Association, there are already more than 1 billion subscriptions on streaming platforms with an annual growth of 26% in transmissions ranging from music, games, movies and, of course, sports content. In the latter, we can see several basketball teams and leagues dropping traditional broadcasting and embracing the opportunity and potential of the streaming technology. Let’s see a few cases:


STREETOPIA OPEN

The whistle will blow on October 2 (Saturday) a faceoff between UD Beer and Vai-Vai 4 Bet and the fans can follow the free online transmission of all games directly through the STREETOPIA channel on Twitch, our official partner of the event. There will be more than 60 hours of streaming divided into 10 days, 96 games with the participation of 600 athletes registered to play in the STREETOPIA OPEN


NBA 2K LEAGUE

When it comes to games, the NBA couldn't be left out either. Its official 2K league also has its own channel on Twitch in which games, lives and exclusive content with players are broadcast.


ZION X LAMELO NA HIGH SCHOOL

In 2017 for the AAU, the high school team of Zion Williamson and Lamelo Ball faced off in Las Vegas for one of the most anticipated basketball games worldwide in recent years. The two prospects scored more than 30 points in the game that took place in Las Vegas and which they streamed via ballislife.com. Even having high expectations, ratings were surprising, and there were more than 822,000 online viewers in total.


G-LEAGUE

The NBA Development League also bet on streaming via Twitch from 2018 onwards and proved that it is not only an environment for accelerating athletes, but also for experimenting and developing new businesses.


FIBA

With such a large number of games and categories, FIBA ​​had to think of a model that would maximize the number of games under its responsibility  to be aired. Then it launched LIVE BASKETBALL TV, its own streaming platform with reruns of several games that real milestones and coverage of various categories in the four corners of the planet.


Streaming has been consolidating itself as an extremely important and essential tool for the development of the sport, to reel in new fans, to serve as a new possibility of exposure for both brands and athletes, in addition to being a lot easier to manage the relationship with their audiences.

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