The American brand 'BORN X RAISED', is the perfect synthesis of every detail of the urban atmosphere of Los Angeles in one place. Created by Chris 'Spanto' Printup in 2013, it was conceived to honor and recognize the main events of the city in the 90's that strongly contributed to the construction of its image and identity.
Inspired by Spanto's hometown of Venice, the idea of having a brand was born during the year Chris spent in prison for drug trafficking along with his frustration with his perception of how everything he loved about the city had changed after his departure, so 'BORN X RAISED' symbolizes special stories of his beloved hometown.
Spanto added authenticity to his brand, using graphic elements traditionally seen on the streets of Los Angeles, for example the spelling used in works by artists such as graffiti artist and tattoo artist, Mister Cartoon.
We can say that 'BORN X RAISED' is a kind of love letter for all those who have at least some sort of connection with the city, from great sports and music personalities, as well as residents and tourists. Maybe that's why it didn't take long for many people to fall in love with the concept and Spanto establish himself as one of the most sought-after streetwear brands for the exclusivity and variety of products available in its catalogue.
Diversity is something notable in the brand for the naturalness it has in talking to different universes of urban culture, such as hip-hop, punk, skateboarding, basketball, and other sports, constantly present in the collections and collabs since its creation.
Among them, we highlight one of its main ones, the 'LOS ANGELES RAMS and BORNXRAISED', a collaboration that values the importance of coexistence between blacks and Latinos without rivalry.
The 'BORNXRAISED x NEW ERA' collab for the Los Angeles Lakers
The collab 'BORNXRAISED x LA DODGERS'
And the exclusive 'BORNXRAISED x LA DODGERS X LAKERS' collaboration for the Los Angeles Dodgers' 2020 World Series victory and the Los Angeles Lakers' 2020-21 NBA season championship.
The 'City of Angels' as it is called, has its magic and charms and is really different.
Learn more about 'BORNXRAISED' at www.bornxraised.com
