Known for being an investment firm specializing in establishing partnerships with sports brands, the RedBird Capital Partners group, together with LeBron James and Drake are the newest investors in the Italian football club AC Milan.
Although the two celebrities have a minority stake in the business, the investment of US$ 1.31 million will allow the club to have a new positioning phase as a brand.
Led by businessman Garry Cardinale, RedBird Capital Partners also had the participation of the New York Yankees in the deal.
