A new and special edition of the Nike Air Jordan 7 was launched on August 25 through a collaboration with Beth Birkett Gibb's Bephies Beauty Supply brand, which is also one of the owners of the well-known UNION LOS ANGELES.
In addition to the traditional magic of Michael Jordan's times in the 90s with the Chicago Bulls, the new BBS x Nike Air Jordan 7 is basically a hiking boot with some elements inspired by the Nike Air Flight Huarache, such as the traditional Neoprene inner sock or sleeve as it is popularly known and worn to offer even more support to the ankle.
Another relevant aspect about this launch is that Beth Birket Gibb, together with Bephies Beauty Supply, highlight the importance of diversity, thus being able not only to wear the sneakers, but a beautiful collection made up of skirts, tops, t-shirts, jackets, shorts, and hoodies, that can dress bodies of all sizes, genders, and ages.
Founded by Beth Birket Gibb in 2020, Bephies Beauty Supply, is a community space that spotlights creative black women and their brands, rewriting standards of beauty and fashion, also represented on the new BBS x Nike Air Jordan 7 with the logo of a young woman wearing bantu braids, meaning strength through ancestry.
Learn more at www.bephiesbeautysupply.com